Strategic Marketing Analysis Essay Example | Topics and Well Written Essays - 4750 words

Strategic Marketing Analysis - Essay ExampleAnd then the fruit decisions are made placed on popularity. This means that we must consider the brand name before purchasing from a manufacturer. In the collectable business, customers carry to look for the newest and greatest, and so animeinternational.com must consider the current popular culture in product decisions. We tend to focus on the high customer base products that are derived from popular anime cartoons, movies and menga comics. Over time, we develop customers tastes and budgets step by step. We instruct them, and bring them along as far as they want to go. We may have affairs from time to time for one reason or another but we deliver them true value, and have made repeated sales of quality products, theyll get back. Customers Development and Customers Retention are super-critical foundation stones at animeinternational.com. Price decisions are in like manner an important part of animeinternational.com marketing dodge. .. . The price strategy is derived from the consumers ability to find the product elsewhere, basically our competition. Therefore, to retain our customer base, we must sell at a less than retail value. Distribution decisions are also a strong part of our strategy, however, as noted previously, we do not market to any specific geographic location. Instead, animeinterantional.com markets to as many geographical locations as possible. This is a strong marketing strategy for us as it fills a customer need that other facilities do not. Many anime sellers and retailers are US only based, and we compensate for that customer base loss. We always conduct Quality sales of Anime products. Our processes include the quality product sales based on these principlesIs a product in good-qualityIs a product sold at the right priceIs a product understood by the buyer (customers cheer or understanding is our utmost priority at animeinternational.com). All of our products manufactured at Animeinternationa l.com run through a standard lifecycle. We intend to sponsor our products in a more efficient way that will fulfill all the customers requirements. Since Animeinternational.com creation, we are struggling hard to do something new and to evangelize to our valued customers.The promotional mix is very integrated. We are an internet based company, and use business sharing type marketing-such as pop up adds on similar sites or strike out forums, Google Adwords, and similar low cost marketing alternatives. Animeinternational.com does market to specific customer segmentations also, especially using web-based marketing, such as when a customer does a await