Hyundai Creative Brief free essay sample

The YTD for September 2012 sales of the electric vehicles available in Canada are as follows: Nissan Leaf – 196 units (up 367% from 2011), Mitsubishi i-MiEV – 165 units , Chevrolet Volt – 927 units (up 548% from 2011). Of the 1,305,538 cars sold to date in Canada, electric car sales accounted for 0. 0099% of total car sales. According to these numbers, Canadians are not embracing electric cars at a significant rate, however the World Wildlife Fund of Canada is aiming to have 600,000 EV’s on Canadian roads by 2020, accounting for 10% of all car sales. The WWF intends to do this by: * highlight environmental benefits of EVs * support improved access to EVs and EV infrastructure achieve competitive pricing with conventional vehicles * expand travel freedom for EV users with infrastructure and travel partnership options * provide Canadians with positive EV information and experiences Government agencies have also offered incentives for buyers and owners of EVà ¢â‚¬â„¢s for example; the Ontario government is offering a rebate between $5,000 and $8,000 as well as a Green license plate which enables owners to use High-Occupancy Vehicle lanes, even if there is only one person in the vehicle as well as future access to public recharging facilities and parking at GO station and government lots. We will write a custom essay sample on Hyundai Creative Brief or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page . Brand Profile Hyundai vehicles run the gamut from budget cars to luxury sedans to commercial trucks. South Koreas leading carmaker, Hyundai Motor produces compact and luxury cars, SUVs, minivans, trucks, buses, and other commercial vehicles. Its cars are sold in 180 countries through some 6,000 dealerships. Hyundai generates about half of its sales in South Korea, but its vehicles are also popular in emerging markets such as China and India. The company operates a dozen manufacturing plants in China, the Czech Republic, India, Russia, South Korea, Turkey and the US. Hyundai also owns a 34% stake in Kia Motors. Some key benefits of the Hyundai brand are: * Modern, premium, affordable mentality towards car design * Hyundai backs their product with an excellent warranty and service. * Heavy investment in design and promotion * Focus more on explaining a cars history, its value and its strengths, rather than just talking about price Hyundai’s brand reputation hasn’t always been the greatest and has only increased within the last 5 years or so as Hyundai made the switch from making cheap, economical cars to affordable, modern, premium and reliable cars that are fun to drive, luxurious and backed by an excellent warranty. Some issues Hyundai faces are: * Poor reputation in regards to reliability * Poor reputation in regards to build quality * Not known for making sporty or luxurious cars * Overcoming well-established brands such as Toyota, Honda and VW c. Brand Proposition – Hyundai’s brand slogan â€Å"NEW THINKING. NEW POSSIBILITIES. † reflects the will of Hyundai Motor Company to create new possibilities to benefit the world and its people by encouraging and developing new thinking. All members of Hyundai have the brand slogan deeply engraved in their hearts as they move forward in their effort to provide new values and experiences desired by today’s customers through innovative ways that are unique to the brand, driven by new thinking about customers and cars. d. Brand Position – Hyundai’s brand direction â€Å"Modern premium† does not just mean luxury cars; it is about providing new values and experiences to yet more customers of today through ways that are unique to the brand and which go beyond what customers expect by combining exceptional performance with reasonable price and emotional elegance. Being simple but perfect, staying faithful to the basics yet different from the others, and not forgetting the big picture while paying attention to the smallest details; developing cars that cater to the diverse lifestyles of customers and propose an advanced automobile life and culture; enriching the lives of customers who have an active and positive approach to life—that is the Modern premium of Hyundai Motor Company. e. Positioning Statement – For the Earth-conscious, high-mileage driver who wishes to be whisked away in a safe, fun and environmentally responsible way.

Health Care Interview Essays

Health Care Interview Essays Health Care Interview Essay Health Care Interview Essay Certified Nursing Assistant (CNAs) The Certified Nursing Assistant (CNAs) department at Arbor Springs Health and Rehab Center consist of nurses and nursing assistants providing direct, physical, and emotional care to the patients. The type work done in this department deals with one-on-one care from the nursing assistant to the patient. The interviewee has the responsibilities of helping patients with personal care tasks such as feeding, toileting and bathing, as well as transporting patients and providing support to both the patient and his or her family. Nursing assistants also monitor the patients condition, taking vital signs and maintaining or checking medical and personal equipment such as catheters. CNAs assist patients with wheelchairs or other assistive devices and may lead patients in therapeutic exercise or other activities to increase strength and range of motion. The interviewee which is a CNA at Arbor Springs Health and Rehab Center provides the same care to the patients that are under the care of the Rehab Center. The interviewee primary responsibility not only consist of helping the patient with his or her personal needs but is also responsible for general care of the patient, such as ensuring that his or her room is clean. In most facilities, it is the nursing assistants who change linens and assure that the patients immediate area is sanitary. Another very important duty of the CNAS being interviewed is to document all care that they give as a part of the medical record. For example, CNAs record vital signs or urine input/output levels. The interviewee career path for being a CNA at Arbor Springs Health and Rehab Center consist of required training programs which were offered at a technical college. The coursework for CNAs is primarily hands-on and includes training in basic patient care procedures, maintaining hygiene and sanitation, proper handling of bio-hazardous materials, patient safety and medical terminology. In order to be eligible for licensure as a CNA, students must successfully pass a professional board examination after completion of the training program. Training to become a medical assistant or CNA is offered by the Red Cross, community colleges, and online schools and through medical facilities. Some clinics will hire untrained and inexperienced workers and provide on-the-job training, but these opportunities may be hard to come by. Many schools offer training within medical facilities as part of their course programs as well. All CNAs must take an examination before they become qualified nursing assistants. To become a CNA you have to complete a training course which CNAs take anywhere from four to six weeks, and then get licensed in the state where you wish to work. After completing training, you’ll need to take a competency exam that tests both your book knowledge and practical skills that were taught during training. Practice tests and study guides are freely available online, so studying for the test should be a breeze. Moving into a new career after being a CNA will probably take at least two years of education, but the increased pay and benefits you’ll receive upon becoming a registered nurse or even an advanced practice registered nurse will easily make up for the time and money spent on education. There are a few positions that are much similar to CNAs. CNAs, orderlies, psychiatric aides, and medical assistants are often lumped into one large category, and though the positions share some similar duties. An orderly is a hospital attendant charged with non-medical patient care and general maintenance of systematic operations. Orderlies do not need a degree or certificate, and their interactions with patients are limited to non-treatment activities. Psychiatric Aides is similar to a CNA, except for the work environment. Mental health wards and psychiatric hospitals have different routines than regular hospitals, and psychiatric aides have to be familiar with the unique privacy concerns and treatment needs of mental health patients. A medical assistant does not need a degree or certificate, and their main responsibilities are to help doctors and nurses with routine tasks. Medical assistants have less authority to participate in patient treatment than CNAs. One important attribute for CNAs to be successful is to be professional. Nursing assistants often have to work with hospital patients or nursing home residents who are injured, handicapped or elderly, possibly resulting in feelings of loneliness, self-pity or depression. Its important for nurse assistants to remain professional and calm in the face of this behavior. Nursing assistants must have the ability to put their personal feelings in the background and focus on providing quality patient care under all circumstances, including differences of opinion, race, creed, color, nationality, sexual orientation and religious practices. Another key attribute to being successful as a nursing assistant is to be compassionate. Nurse assistants work daily with individuals unable to care for themselves; their patients are often suffering from an injury, disability or illness. Nurse assistants who treat their patients with compassion will deal with them gently, careful not to cause them additional pain. They will listen and speak to their charges with genuine respect and caring because they know heartfelt kindness CNAs be the first step on the road toward improved health. Although nurse assistants work mostly with patients, they must also have certain characteristics necessary for dealing with co-workers and colleagues. They should be adept at following written and verbal and instruction, they should be able to communicate both orally and in writing, they should feel comfortable working both independently and under supervision and they should consistently collaborate with fellow nurse assistants to provide patients with the best possible care. In conclusion, the interview has some very important role and responsibility as a CNA at Arbor Springs Health and Rehab Center. The CNA work to care for the needs of the patients whether it is direct, emotional, or physical care. The interviewee chosen department is unique because it allows them to meet and care for the needs of their patients. This would include feeding, bathing, or even monitoring and getting vital signs. It also allows the CNAs to build a relationship with his or her patient. As stated by the interviewee, it is not easy being a CNA but I love what I do and I love to see the smile on the face of the patients I care for.

Memorandum on Public Adminstration Case Study Example | Topics and Well Written Essays - 1250 words

Memorandum on Public Adminstration - Case Study Example The level of infant mortality is an important indicator of health status of a community. Health People 2010 consensus document stated the reduction of infant mortality rate as one of its objectives. Numerous documentaries reveal the existence of racial disparities in infant mortality rate (IMR). African Americans and other racial minority groups experience a slightly higher IMR as compared to the IMR experienced by the whites. The disparities in neonatal mortality occur due to factors influencing the birth of extremely preterm infants and the access to specialized pediatric and obstetric care. Neonatal mortality accounts for about 67 percent of the national IMR (Khanani et al., 1). Therefore, the risk of preterm birth is a fundamental factor to assess when seeking to decrease the infant mortality. Infant death rate is a key gauge of a nation’s health. It measures the number of infants that die before they reach the age of one year. Most studies on the impacts of WIC on infant’s health have methodological limitations. In most of these studies, the independent measure is often eligibility rather than participation and measure of the results being cause of infant death or timing of those deaths. Population based surveys including WIC program participation are limited. Besides studies examining the effects of timing of WIC are very rare. Evidence on the effects of interventions such as nutritional and prenatal care on birth weight and other features of infant’s health in US populations is variegated. This makes it uncertain on how the WIC program might affect infant mortality. Since its founding in 1974, the WIC program has gained the reputation of being a successful federal funded nutrition program in the US. Numerous findings of previous studies reviews and reports show that WIC program is cost effective in nurturing and improving the health and nutritional status of

Literature Review on Food Studies Essay Example | Topics and Well Written Essays - 750 words

Literature Review on Food Studies - Essay Example However, there is enough evidence that males also more likely to consume food rich in fiber and mineral nutrients that males students despite their unconsciousness to healthy eating patterns. On the other hand, ladies are keener on the need for healthy feeding and are less likely to consume high intake of fats and carbohydrates. The general conclusion of the research is that both males and female students in tertiary schools consumer nutrients in a much lower rate as compared to any other population. On the other hand, the research by Story, et al., (2002) on the influence of the environment on the feeding habits among adolescents is more reasonable in defining the problem of eating habits within the public. This group of research identifies that the social and physical environments influence the consumption patterns of the teenagers. The physical environment includes the existence of fast foods and the most available foods within the market. Notably, there is a rise in the fast food restaurant industry hence attracting the youths to eat junk foods that often contribute to obesity and other related diseases. Secondly, the social environment influences the preferences of groups of teenagers hence affecting their food intake. For instance, peer networks influence from what the youths drink to what they eat during the day. Apart from this, Story et al., (2002) identify that the adolescent is surrounded by complex changes that may influence individual tastes and preferences and henc e the eating behaviors.

An organisation's performance can be improved by careful development Essay

An organisation's performance can be improved by careful development and integration of its HR strategy and policies. Evaluate - Essay Example It will continuously attempt to recruit them and keep them part of the organization. This mutual relationship and trust between the employee and employer is the highlighting factor for a firm of 21st Century. Generally, daily these organizations co-operate a major role in our daily lives (Boyatzis 1982). The water we drink, food we eat, the vehicles we use to go from one place to another, the clothes we usually wear are all benevolence of such organizations. The historians of future regard this era as they might view certain organization to be of great achievements. It is the marvel of thousands of people with sophisticated individual skills, backgrounds, and interests that combine together in different organizations to pursue the common institutionalized objectives (Gold et al 2010). Human Resource Planning People or employees are the assets of all organizations. They form the goals or objectives of the organization, the improvements in technology and the achievements for which orga nizations are known for. From the view point of an organization, its people are its resources. They are not physical assets such as capital or land; rather they are human element of the organization. Without this human element, organizations would perish (Armstrong 2002). The following narration clarifies the concept of human resource in an organization: As people are becoming more passionate and goal oriented, emerging top managers are realizing the organizational success that is dependent upon the meticulous attention given to human assets. Some of the perfectly managed and successful organizations are the ones who make their employees meet the challenges faced by the organizations innovatively. For instance in high-tech firms, to receive the best from engineers, they must come up with creative programs and designs, in bio-tech firms and in research as well; nurturing the free flow and creativity of the ideas among the researchers as it leads to success (Wilton 2011). In the manuf acturing firms, the cost controls leads to success. In the service and retail industry, the difference between the extinction and growth is completed by providing the best quality of service. In all of these examples, the employees decide the future of the firm. This way the human element practices are combined with the precise challenges that the firm faces. These challenges are diligently solved by an effective and efficient human resource management by implementing the right policies and strategies (Boxall & Purcell 2008). Today, organizations have become conscious of the fact that strategic human resource management is mandatory for an organization and its importance is focused upon increasingly in most firms. This awareness comprises of a serious arena in the performance of most organizations. The experiences from real life show that there is a constant assumption attached to the idea how businesses operate and how they carry out their activities. The validation of this argumen t pertains in the fact that the competitiveness of business is a continuous event which is scrutinized by consultants, practitioners, and academicians. There are new approaches to deal with the human resource department now (Gold et al 2010). Armstrong (2009) said that the strategic human resource management focuses on the needs that the HR strategies and plan should be devised within the arena of

Investigation of Subgrade Reaction Coefficient in Sandy Soil

Investigation of Subgrade Reaction Coefficient in Sandy Soil Numerical investigation of subgrade reaction coefficient in sandy soils Adel Asakereh1, Hassan Jamali2*, Masoud mossafa1 1 Civil Department, University of Hormozgan, Bandar Abbas, Iran 2Young Researchers and Elite Club, Sabzevar Branch, Islamic Azad University, Sabzevar, Abstract The soil-foundation interaction is one of the most important issues in geotechnical engineering relating to soil behavior against side loading. Winklers model is the first and simplest method for considering the soil-foundation interaction. Because to determine the coefficient of the subgrade reaction of the soil before designing structure is vitally important, so, experimental, analytical and numerical methods have been proposed. This research chose a ground characteristic that is in Bandar Abbas (Iran). Purpose is to compare the proposed experimental formulae for determining the coefficient of the subgrade reaction with its corresponding values resulting from the behavioral models. Finite element analysis was performed by Plaxis software and important parameters were proposed by the engineers. Results show increasing footing diameter leads to a decrease in the coefficient of the subgrade reaction due to increasing load area which results in increasing settlement. It is found that i ncreasing each of the strength parameters of the soil can be expected to have an effect on increasing the subgrade reaction, although this increase depends on footing diameter. Also in sand soils, the soil cohesion effects on the increase of the subgrade reaction coefficient more than the internal friction angle. Keywords: Elasticity coefficient, Mat foundation, Subgrade reaction coefficient, Bandar Abbas City, Finite element analysis Introduction The application of mat foundations has a long history. This type of foundation has shown a very good performance in transferring construction forces to the ground. Currently in most cases, engineers use a constant value for the subgrade reaction coefficient to analyze the mat flexible foundations. This constant is obtained from geotechnical experiments such as plate loading. Many researchers have studied soil subsidence and the subgrade reaction coefficient using plate loading test [1-9]. Nomenclatures B Diameter of footing (m) Minimum marginal dimension of footing(m) c Cohesion (kPa) d Plate thickness (m) Df Embedment depth of foundation(m) Soil elasticity modulus (kPa) EI Flexural rigidity of footing (kN.m2) EA Axial rigidity of footing (kN.m2) Height of ith layer (m) If , Is, Id Dimensionless coefficients ks Subgrade Reaction Coefficient (kN/m3) m Constant coefficients P Vertical pressure (kPa) Greek Symbols v Poisson ratio Vertical Displacement (m) Angle of friction (Degree) Unit weight (kN/m3) Dry unit weight (kN/m3) The application of a uniform reaction coefficient over all of the foundation means neglecting the conditions of a continuum for the soil and the effects of cut in the soil layers. One of the fundamental issues in designing and calculating the foundations is the problem of soil-foundation interaction. It is very important to study soil behavior against the external loads. Soil behavior depends on many factors such as moisture content, density, particle-forming mineral types, grain size, grain shape, grading curve, current state of the stress, stress history, pore pressure, saturation point, permeability rate, time, and temperature. In order to study the soil-foundation interaction, many researchers have tried to investigate soil behavior against the imposed loadings to find a model for it. The material model is a mathematical relation for describing the stress-strain behaviour of a small element of the environment. As previously mentioned, soil behavior depends on many factors it is extremely difficult to provide a model including the effects of all factors. Thus in solving the problems of soil-foundation interaction, some properties of the soil are usually excluded to provide a simpler model with fewer parameters. Since the soil at a macroscopic scale is considered as a continuum, the simplest possible state we consider the soil as a linear, homogenous and consistent elastic semi-space. In such a case, the soil will have two parameters Poisson coefficient and the elastic modulus. The first and simplest model for investigating the soil and foundation interaction is a model offered by Winkler in 1867 [10]. In this model, the deformation of any point of the soil ground is related to the point stress value and the effect of the stresses and the changes in other points are neglected. In this model, soil is replaced with a set of independent springs with a specific stiffness coefficient. Thus, only one single parameter is considered for the soil, that is, the subgrade reaction coefficient represented by ks. One of the most prominent properties of this model is its discontinuous behavior [9]. The subgrade modulus is not a fundamental soil property and its magnitude depends on many factors including the shape of the foundation, the stiffness of the foundation slab, the shape of the loading on the foundation, the depth of the loaded area below the ground surface, and the time. As such, it is not constant for a given type of soil, making the estimation of a single general value for design a challenging task [11]. Consequently, researchers have suggested several ways to determine this parameter and several formulae have been offered for determining ks. Many researchers have worked on the calculation of subgrade reaction coefficient. Ismail [12] studied the applications of the artificial neural networks (ANN) and the simple-multiple regression analysis to predict the deformation modulus and the coefficient of the subgrade reaction of the compacted soils from the compaction parameters (such as maximum dry density (MDD) optimum moisture content (OMC), field dry density (FDD), and field moisture content (FMC)). Ding [13] compared four typical methods for determining the coefficient of the subgrade reaction including the test method, Lis method, MIDAS method, and finite element method. He showed that the test method is the one preferred by the designers, that the tangential coefficient should be in a range of one to two-third of the normal coefficient. The internal force of subway structures can be obtained by the test method and modified by a correction factor that is 1.05. Barmenkova et al. [14] carried out calculations of plates on a n elastic basis with variable and constant coefficients of subgrade reaction. In this paper, the calculation of plates bending was carried out by the finite element method. The results were compared for different models of plates on an elastic basis. For a two-layer plate on an elastic basis, which had heterogeneity in the plan, the results of calculation took into account the increase of the height of the upper structure. Kobayashi et al. [15] calculated the subgrade reaction coefficient for a foundation soil in an open pier using an extended Kalman filter (EKF) based on measurements taken during in situ horizontal loading tests on a pile. The numerical results would provide useful information for the future design of open piers and their foundations. Liao [16] reviewed the limitations of various simple and complex methods available for estimating the coefficient of subgrade reaction k, and developed a new method using the results of the plane strain finite element analyses of a loaded beam or slab resting on the surface of a homogeneous elastic soil layer. Although many studies have been carried out on determining the subgrade reaction coefficient, the dependence on many parameters leads to further parametric studies. Experimental and theoretical formulas for determining ks are based on available data from limited sites with some assumptions, so it is possible for them not to have sufficient precision in all areas. Therefore, determining the subgrade reaction coefficient in specific areas such as Bandar Abbas city and assessment of the effective parameters on subgrade reaction coefficient is vital. Besides, the Increasing in footing width, increases effective depth. Therefore, determination of ks in footing with more width is more complex especially in layered soil, because ks obtained from plate load test is different from ks under real loading of structure. Thus investigation of the footing width and the strength parameters of the soil on ks is needed. Performing plate load tests with large diameters is expensive and difficult, thus the present study uses finite element software of Plaxis to investigate the effect of the aforementioned parameters. Parametric studies on subgrade reaction coefficient of sand soil in Bandar Abbas city are few, so this paper uses geotechnical data of a site in Bandar Abbas city (Iran) to determine subgrade reaction coefficient by using of theoretical, experimental relations and numerical methods. Besides, the effects of the strength parameters (c,) and B on subgrade reaction coefficient are investigated too. This study is carried out by using and verifying numerical methods and ensuring the accuracy of the software. Numerical analysis has been done by finite element method using Plaxis software [17]. Analytical methods of subgrades reaction coefficient In order to obtain ks, one can generally apply plate loading, consolidation, triaxial, and CBR tests and experimental and theoretic relations provided by researchers [18]. Among them, plate loading testing and the experimental method are considered the most common methods. In this paper, experimental and theoretic methods are considered. There are several relations including Vesic [19], Biot [20], and Bowles [6] as well as relations resulting from elastic theory from elasticity theory to determine subgrade reaction coefficient. Biot [20] solved the problem of an infinite beam on a linear elastic subgrade and provided Eq. (1) for subgrade reaction coefficient. (1) Vesic [19] developed Biots work [20] and suggested Eq. (2) for the relation between ks and elastic characteristic of soil: (2) He also showed the difference between Winkler method and continuum does not exceed 10 percent. Bowles [6] showed the numerical value of in ordinary condition may be approximated by 1, and in most cases subgrade reaction coefficient is obtained by Eq. (3): (3) Using elasticity theory is another way to approximate ks. By reformulating the elastic subsidence in rectangular foundation, we obtain the following [21]: (4) These values are determined based on tables in the elastic subsidence section of basic soil mechanic references. m is the coefficient which is equal to 1, 2 and 4 for corner, edge, and center, respectively. ks is calculated in corners assuming m = 1 from Eq. (4) and it is multiplied by 0.5 to obtain k edges or by 0.25 to obtain ks centers. According to the above discussion, it can be seen that there are several formulae to determine soil subgrade reaction coefficient. General and geotechnical properties of the soil The site of the residential- mercantile building is located to the west part of Bandar Abbas city in Iran (Fig. 1) with seven floors over the ground floor (parking lot). The depth of the foundation settlement is equal to the height of the foundation as 1 meter and no groundwater grade was observed until the end of the excavation depth. In order to identify the underground layers, five boreholes were excavated (three 15-meter boreholes and two 20-meter boreholes) using a rotary drilling machine. During soil boring, some samples were extracted for laboratory experiments. After completion of the field operation, the extracted samples were tested for grading, Atterberg limits, moisture content of the natural soil, and direct shear test. The studies on the layers of the site soil show the soil type in the foundation subgrade is mainly silty sand (SM) from the ground level down to the depth of 8 meters, and the soil type is bad-grained sand (SP) from the depth of 8 meters downwards. Fig. 1. Location of Bandar Abbas city. Considering the field and laboratory experiments in order to determine the scale of soil subsidence and the bearing capacity of the site soil, the required parameters were selected from the five excavated boreholes as shown in Table 1. The data of the samplings is available down to 20 meters deep. The soil type was given down to the depth of the foundation effect (around 30m). Moreover, the soil weight at the 20 to 30 m depth (layer 11) has considered as being constant. Table 1. Soil properties of the site No. of Layers Dep. (m) Soil Type SPT (Ncor.) à Ã¢â‚¬ ° (%) c (kPa) à Ã¢â‚¬   (ËÅ ¡) ÃŽÂ ³ (kN/m3) ÃŽÂ ³d(kN/m3) 1 0-2 SM 21 4.1 0 29 17 16.3 2 2-4 SM 17 16.6 0 29.1 18.6 16.23 3 4-6 SM 24 14.9 0 28.8 18.6 16.18 4 6-8 SM 33 15.2 0 30.4 18.9 16.4 5 8-10 SP 38 23.7 0 32.4 20.1 16.24 6 10-12 SP 39 18.1 0 31.2 19.4 16.42 7 12-14 SP 47 24.2 0 31.2 20.6 16.58 8 14-16 SP 50 19.8 0 30 20 16.69 9 16-18 SP 50 19.2 0 32 20 16.77 10 18-20 SP 50 18.8 0 32 20 16.83 11 20-30 SP 50 18.8 0 32 20 16.83 Equations (5) and (6) were used to determine the elasticity modulus of the soil [6]: (5) For unsaturated sands, and (6) For saturated sands. Thus, the elasticity modulus for each of the soil layers is calculated based on the above formulae and the results are shown in Table 2. Table 2. Elasticity modulus of the soil layers No. of Layers SPT (Ncor.) Es (kPa)-dry 1 21 18000 2 17 16000 3 24 19500 4 33 24000 5 38 26500 6 39 27000 7 47 31000 8 50 32500 9 50 32500 10 50 32500 11 50 32500 Numerical analysis procedure First, the results of Brian Anderson et al. [22] were analyzed with Plaxis to verify the software. Brian Anderson et al. [22] performed in situ testing and numerical investigation for predicting settlement of shallow foundations. Accordingly, a 1.8 m diameter concrete footing was statically load tested. Prior to construction, in situ standard penetration test (SPT), cone penetration testing (CPT), dilatometer (DMT), and pressuremeter (PMT) and laboratory tests were performed to determine engineering properties of the soil. A reinforced circular 1.8 m diameter 0.6 m thick concrete footing was constructed using a corrugated pipe coupler as a form. To overcome a thin hard layer surface crust, the footing was embedded 0.6 m into the ground. The groundwater table was at 1.7 m from the ground surface, as illustrated in Fig. 2. Static load was 222 kPa. Due to the symmetry, half of footing with the width of 0.5 B is modeled asymmetrically. Avoiding boundary effects, a 6.5ÃÆ'-5 m model was s elected. The model depth was taken as 6.5 m, that is approximately equal to 4B=6.8 m and the width of the model was taken as 5 m, that is approximately equal to 3B [23] . Results proved that the displacement did not reach the boundaries in the analysis. To investigate the mesh dependency, a number of trial analyses were conducted through the verification study. The model included 1971 nodes and 235 elements. The boundary lines were defined as the limited deformation in horizontal direction and free deformation in vertical direction, and limited deformations both in horizontal and vertical directions at the lower boundary as showed in Fig. 3. Trial analyses proved that with specified dimension and meshing, errors would be negligible. In order to do the modeling with finite element method, the 15-node triangular element was used according to Fig. 4. Table 3 presents the input parameters used for the FEM analyses. Figure 5 presents applied stress-settlement diagram obtained from Plaxis in this study and reference to a point located under plate. There was a negligible difference between two diagrams, so Plaxis was suitable for analysis. Fig. 2. Geometry and mesh of the verification model.  Ã‚  Ã‚   Fig. 3. Soil-footing profile of verification model [22]. Fig. 4. 15-node triangular element. Table 3. Soil properties used in verification according to [22]. Bottom(m) (kN/m3) (deg) E(Mpa) c(kPa) 1.64 18.9 31.4 14.5 0 2.5 17.3 30.1 12.5 0 3.17 15.7 28.6 10.50 0 6.5 14.2 27.1 8.5 0 Fig. 5. Applied stress-settlement diagram. After software verification, the model was developed for determining the subgrade reaction coefficient of Bandar Abbas city and parametric study. In the created model (which included 2011 nodes and 256 elements), the loading was uniform and, a rigid foundation was considered in all phases of analysis. Model depth should be greater than 4B and model width greater than 3B for different diameters. Since it was intended to study the effect of foundation diameter on determining the value of subgrade reaction coefficient, an asymmetric model was used in the software for soil modeling. The relevant parameters of the general properties (wet and dry specific weight) and the relevant parameters of the soil resistance (c,) for all soil layers were derived from Table 1. Considering the results of the experiments and researches and the reliability of the developed numerical model with the results, and considering the soil type of the site (sand soil), Mohr-Coulomb behavioral model for the soil wa s used in this research. Since in Mohr-Coulomb behavioral model the stress-strain relation is fulfilled directly by the soil elasticity coefficient, thus in entering the data of the soil elasticity coefficient as one of the input parameters, the data of Table 2 were used. The values of the dilation angle in all layers were assumed to be 0. Considering the properties of the building in this project and the scale of the imposed loading (dead and live load), the value of the imposed pressure on the soil was assumed to be 120 kN/m2 where the plate element (with the concrete foundation properties) was used to transfer this load to the modeled soil. Among the most important properties of the element, it could be referred to its flexural hardness (EI) and its axis hardness (EA). These two parameters can be used to obtain the plate thickness that is the representative of the foundation thickness in this case. Considering the constant thickness of the foundation by 1 meter in this research, different values would be obtained for EI and EA in different models according to the Eqs. (7) and (8) [24]. Since the modeling was done with asymmetric method, thus half of the diameter of the real foundation was modeled, and the modeling was done in direction of x-axis, three times more than the foundations diameter (3B), and in the direction of y-axis equal to the number of the layers mentioned in Table 1. Moreover, Table 4 shows the parameters needed for determining the plate input parameters into Plaxis software. d=  ½ deq (7) (8) Fig. 6. Geometry of the model. Table 4. Plate parameters EI (kNm2/m) EA (kN/m) E (kPa) Df(m) Var. Var. 2.5ÃÆ'-107 1 Results and discussion Seven models were developed for different values of foundation diameter (8, 10, 12, 14, 16, 18, and 20 m). Then, they were analyzed by finite element method using Plaxis. Because of axis plain strain in Plaxis, foundation is considered as a strip with B/2 of diameter and 1 m, orthogonal to the plane as shown in Fig. 6. Amount of vertical displacement in center and below of the foundation (sections are in center and 1 meter below the above subgrade of soil model) is obtained according to the load determined by the construction analysis (120 kN/m2). The soil subgrade reaction coefficient is calculated by Eq. (9) for any values of foundation diameter [25]: (9)

Defining the Humanities

Defining the Humanities Defining the Humanities The purpose of this paper is to differentiate the humanities from other modes of human inquiry and expression. I will define the humanities of a cultural event of music and how music was an expression of what I know about the humanities, art, style, genius, and culture from the 60s. I will also discuss how the music of the 60s compares with other forms I know about from the same period.One of the definitions of humanities, according to the American Heritage Dictionary, is â€Å"Those branches of knowledge, such as philosophy, literature, and art, that are concerned with human thought and culture; the liberal arts. † Culture is a big part of humanities. Culture, as defined by the American Heritage Dictionary, is the totality of socially transmitted behavior patterns, arts, beliefs, institutions, and other products of human work and thought. These patterns, traits, and products considered as the expression of a particular period, c lass, community, or population (American heritage dictionary, 2000).Music is an artistic form of sound communication via musical instruments and voice that produce sounds and tones. Music is as old as mankind and cultures past and present have music. The â€Å"oldest known song† dates back 4,000 years ago and was written in ancient cuneiform. Cuneiform is a character or characters formed by the arrangement of small wedge-shaped elements and used in ancient Sumerian, Akkadian, Assyrian, Babylonian, and Persian writing (American heritage dictionary, 2000).The certainty of how or when the first musical instrument was invented, however, most historians point to early flutes made from animal bones that are at least 37,000 years old (Bellis, 2010). The music of the 60’s in America is the humanities or culture of the American people of that era. Many changes going on in the 60s including revolutionary changes, extraordinary levels of sexual freedom among youths, and revolting teenagers like no one has ever seen before. Music has consistently been influenced by the trends of its time; reflecting the politics, economics, and lifestyles that exist.The Baby Boomer generation lived during a time when war had a powerful impact on everyone's life. Drugs became, perhaps, one of the most influential variables apparent in the music of the 60s. In the early 1960s a band named the Byrd’s and guys like Dylan changed the way many people looked at music. These bands started an underground wave that flowed throughout the 60s, this became known as the â€Å"Psychedelic Era. † This era introduced drugs to be an important aspect involved in the creation of the music, and was used by the listeners to enhance their experience.Bands such as the Byrd’s and Grateful Dead started experimenting with such drugs as LSD, marijuana, and acid. They believed that drugs could help them create music that would blow the music of the fifties away, and it did (â€Å"T he music of the sixties–the psychedelic eraâ€Å", 1998). The music of the 60s came in many styles. Some of the genres of the era are: Soft rock, (also referred to as mellow rock, light rock, or easy rock) is a style of music that uses the techniques of rock and roll (often combined with elements from folk rock and singer-songwriter pop) to compose a softer, more toned-down sound for listening.Soft rock songs generally tend to focus on themes like love, everyday life, and relationships (â€Å"Soft rockâ€Å", 2010). Hard rock – modify rock and roll (blues, country, and gospel), adding to the standard genre harder sounds, heavier guitar riffs (A short rhythmic phrase), bombastic (long winded) drumming and louder vocals (â€Å"Hard rockâ€Å", 2010). Country rock – formed from the fusion of rock with country (â€Å"Country rockâ€Å", 2010). Folk rock – combining elements of folk music and rock music (â€Å"Folk rockâ€Å", 2010).Punk rock – They created fast, hard-edged music, typically with short songs, stripped-down instrumentation, and often political, anti-establishment lyrics (â€Å"Punk rockâ€Å", 2010). Shock rock – is a wide umbrella term for artists who combine rock music with elements of theatrical shock value in live performances (â€Å"Shock rockâ€Å", 2010). Rhythm and Blues (R;B), Soul, Funk Influenced by R;B (â€Å"Rhythm and bluesâ€Å", 2010). Many artists’ musical roots come from gospel. For example, Elvis Presley started out singing gospel when he was only a few years old later moving onto Rock and Roll (Nite, 1974, p. 95). The art in America of the 60s was influenced by the desire to move into the modern age or future that the space age seemed to forecast. As with the music of the 60s, drugs had an influence on some of the art of the 60s. This art came to be known as psychedelic art (ex. Brummbaer). Major works by Alexander Calder (mobiles and sculpture) or Helen Frankenthaler (non-representational art) showed a desire to escape from details to interpret. Artists wanted to inspire the viewer to leap into the unknown and experience art in their own way.A new artist who appeared was Andy Warhol, a leading name in pop art. Other forms evolving during this time were assemblage art, op art (or optical art) (ex. Vasarely), or kinetic abstraction (ex. Marcel Duchamp), environmental art (ex. Robert Smithson), and pop art, (ex. David Hockney) (Goodwin, 2009). In conclusion, humanities or cultures have been around since the beginning of mankind. Cultures can be estranged in their beliefs hence the creation of new cultures. Music, dance, theater, art, literature, or other cultures can change over time trough many influential channels.For example, the way the war and drugs influence the cultures of the 60s with the songs of war protests and psychedelic art. When changes come about the changes will usually have an effect on the, music, dance, theater, art, literature , or other cultures of the era. The one thing mankind can count on through the years, decades, centuries, and millennium is change.References American heritage dictionary. (4th ed. ). (2000). Chicago, IL: Houghton Mifflin Company. Bellis, M. (2010). Inventing musical instruments. Retrieved from http://inventors. bout. com/od/mstartinventions/tp/musicalinstrument. htm Country rock. (2010). In Country rock. Retrieved May 5, 2010, from http://en. wikipedia. org/wiki/Country_rock Folk rock. (2010). In Folk rock. Retrieved May 5, 2010, from http://en. wikipedia. org/wiki/Folk_rock Goodwin, S. (2009). American cultural history 1960 – 1969. Retrieved from http://kclibrary. lonestar. edu/decade60. html Hard rock. (2010). In Hard rock. Retrieved May 5, 2010, from http://en. wikipedia. org/wiki/Hard_rock Nite, N. N. (1974). Rock on. New York, NY: Thomas Y. Crowell. Punk rock. (2010). In Punk rock. Retrieved May 5, 2010, from Rhythm and blues. (2010). In Rhythm and blues. Retrieved May 5, 2010, from http://en. wikipedia. org/wiki/Rhythm_and_blues Shock rock. (2010). In Shock rock. Retrieved May 5, 2010, from http://en. wikipedia. org/wiki/Shock_rock Soft rock. (2010). In Soft rock. Retrieved May 5, 2010, from http://en. wikipedia. org/wiki/Soft_rock The music of the sixties–the psychedelic era. (1998). Retrieved from http://library. thinkquest. org/21342/text/1960. htm

Elimination of Waste in a Lean Manufacturing Environment

Many things can be done in a manufacturing enterprise in order to increase its performance. Special consideration should be given to the activities where the most benefit can be attained. The elimination of waste is the most important contributor to improvement in a lean manufacturing environment. The efforts for the elimination of waste begin on the manufacturing floor and include all areas of the enterprise all the way up to management. The whole organization plays a part in the continuous efforts to eliminate waste. It is the responsibility of management to provide the proper training and tools so that all personnel can properly participate in these activities. Once the personnel is actively searching for and eliminating waste, proper care must be taken in order to not introduce new sources of waste into the system. One important aspect to consider in the elimination of waste is that waste must not be transferred to vendors, customers or another area within the enterprise. Vendors cannot be expected to bear the burden of improper methods of waste elimination without undesirable consequences and likely introduction of new wastes. The transfer of waste to the customer is a dangerous and undesirable proposition since they are the reason the manufacturing enterprise exists in the first place. Working closely with the customer leads to a better understanding of their requirements and improved mutually beneficial processes or methods can be implemented. This allows the elimination of additional waste where the original demands of the customer may have forced areas within the manufacturing enterprise to contain waste. In order to truly remove waste it must be eliminated from the system entirely and not simply transferred within the system (Goldratt, 2004). Waste exists in all areas of an organization. This is an important reason why successful efforts to eliminate it can have such a huge impact on the organization’s performance. Tools such as 5S programs, Standard Operating Procedures, total productive maintenance, or visual management tools and techniques can be implemented to aid in such efforts (NWLEAN, Inc. , 2013). According to Lean principles there are eight major areas of waste. They are referred to as the Eight Deadly Wastes: 1. Overproduction – Making or doing more than is required or earlier than needed. This waste can tie up significant working capital that could be sed for other purposes. 2. Waiting – For information, materials, people, maintenance, etc. An organization must look to eliminate or minimize any wait-times by ensuring that items arrive only when they are truly needed. 3. Transport – Moving people or goods around or between sites. Although some is necessary, this is potentially a huge waste with poorly planned distances or number of moves. 4. Poor process design – Too many/few steps, non-standardization, inspection rather than prevention, etc. An organization should strive to eliminate any non-value adding activities within the process. 5. Inventory – Work-in-progress, papers, electronic files, etc. An understanding is needed of how long it takes to replenish each item in order to truly reflect the real customer demand and not mask waste such as excessive queue times, unbalanced workloads, unreliable suppliers, or misunderstood customer needs. 6. Motion – Inefficient layouts, unplanned downtime, poor ergonomics in offices, etc. If there is any type of unnecessary movement of people or machines then there is motion waste. 7. Defects – Errors, scrap, rework, non-conformance; poor quality controls, process documentation or machine capabilities, etc. Strive to eliminate all causes of defects through mistake proofing and statistical methods of process control. 8. Personnel resources and creativity – This is the waste of not using people’s mental, creative, and physical abilities. Everyone can be a successful contributor toward the organization's goal and elimination of waste. Availability of appropriate resource levels at all times can be achieved through good communications, teamwork, proper training, and by avoiding over-skilled personnel to be used for mundane tasks (Juran Institute, Inc. 2013). In-line with Mr. Pareto’s famous rule, 80% of the benefits during the implementation of lean principles exist in the elimination of waste. Many tools exist in order to achieve and maintain meaningful results. It is with the proper implementation of these tools that successful elimination of waste can be achieved. Some tools will have more impact than others depending on the organization so careful planning and imple mentation is needed in order to achieve real improvements with the best possible benefits.Works CitedGoldratt, E. M. (2004). The Goal: A Process of Ongoing Improvement. GreatBarrington, MA: The North River Press Publishing Corp. Juran Institute, Inc. (2013). Retrieved Jul. 11, 2013, from Juran: http://www.juran.com/ NWLEAN, Inc. (2013). Retrieved Jul. 10, 2013, from The Northwest Lean Networks: http://nwlean.net/

The Hottest Reading List for Summer 2015

The Hottest Reading List for Summer 2015 Family reunions, road trips, and barbecues. Whatever your favorite part of summer vacation, it’s exhilarating just to have so much time and freedom on your hands. And, as the days get longer and the nights get warmer, there is nothing more relaxing than finding that perfect summer book to inspire and excite you. Here are some of the most exciting books of this season. Whether you’re a horror aficionado or a historical romantic, you’re sure to fall in love with at least one of these incredible summer reads. Go Set a Watchman by Harper Lee Genre: Literary Fiction The incredibly talented and reclusive Harper Lee’s buzz-worthy sequel has had every English teacher giddy for the summer to arrive. In this sequel to the 1960 To Kill a Mockingbird, Lee picks up the story 20 years after the famous racial trial of Tom Robinson. The book focuses on the political upheaval during the 60s and 70s and Scout’s relationship with her father, Atticus Finch. Maximum Ride Forever by James Patterson Genre: YA SciFi/Fantasy The world’s number one bestseller releases the last installation of the Maximum Ride series. The heroine, Maximum â€Å"Max† Ride is a teen who has escaped a classified lab facility known as â€Å"The School.† She and her friends have been developed as human-avian hybrids and use their newly-found wings to save the world. An engrossing series that may leave you wanting to finish all nine books in one sitting. The Rosie Project by Graeme Simsion Genre: Romantic Comedy When left-brained geneticist Don Tillman is told that he would make a good husband, he logically concludes that there is a statistical probability he should get married. Thus, the Wife Project is born. Despite his best efforts to find the perfect, logical mate, he ends up with Rosie Jarman. Flighty, fun, and out-of-control, Rosie is trying to find her biological father with Tillman’s help – and they both fall in love in the process. Full of heart and humor. Finders Keepers by Stephen King Genre: Suspense/Horror King has recently been stepping back into the world of sequel after his long departure following the finale of the Gunslinger mega-series. Now, he brings readers back into the strange, obsessive world of Det. Ret. Bill Hodges who took down the Mercedes Killer in Mr. Mercedes. This time he and his band of misfit detectives are tasked with solving the case of a murdered writer after his killer is released 35 years later. Modern Romance by Aziz Ansari Genre: Humor Rising King of Comedy Ansari uses his unique voice and unparalleled wit to highlight how romance is changing in the digitally-charged 21st Century. With the help of New York University sociologist Eric Klinenberg, he conducted a worldwide research project that is both hilarious and poignant. Not only is this a funny book for those who are looking for love, it is a sociological phenom, with insights from today’s top social scientists. Paper Towns by John Green Genre: YA Fiction As young children Margo and Quentin discover the dead body of man who commits suicide in a local park. Flash forward a decade later and both teens are dealing with issues, although they have drifted apart as friends. That is, until one night when Margo comes to Quentin’s bedroom and asks him to help her complete a revenge plan against people who have slighted her over her high school career. A compelling and provocative read that will keep you turning pages. Woman with a Secret by Sophie Hannah Genre: Thriller/Suspense From the bestselling author of The Monogram Murders, this novel follows the strange tale of Nicki Clements. As a terrible murder is discovered on her street, Nicki’s strange behavior tips the cops off that something is wrong. Although she is not a murderer, she has a dark history that reveals over the course of the novel, making the reader question what is means to be innocent. A gripping and compelling read. Eileen by Ottessa Moshfegh Genre: Thriller/Suspense Eileen Dunlop is working in a boys’ prison outside of Boston in the 1960s. This story, full of dark, stunning prose, tells the story of how Dunlop becomes involved in a strange crime. She herself is no angel, though. Haunted by her own issues with shoplifting, perverse sexual fantasy, and stalking a prison guard, she befriends the sunny Rebecca St. John. This friendship ultimately leads to a crime that surpasses even her own dark imagination. The Hundred-Year-Old Man Who Climbed Out of the Window and Disappeared by Jonas Jonasson Genre: Humor On Allan Karlsson’s 100-year birthday, he climbs out of the window and heads for an unknown adventure. On this last great escape, the reader learns all about Karlsson’s past – helping American presidents, thwarting Russian spies, and acting as the integral motivator for some of history’s most watershed moments. The unique and hilarious voice of the protagonist will keep you engrossed and the history will feed your brain. Do you have one more book to complete our list? Your suggestions are always welcome!

Forbidden knowledge Essays - English-language Films, Frankenstein

Forbidden knowledge Essays - English-language Films, Frankenstein Forbidden knowledge Final essay Final essay It is often said that all a person needs, to get by in life is to be loved by someone. If this is true, then nearly everybody in this world has everything they need because most people are lucky enough to be loved unconditionally by their parents. However, sometimes love and attention is all children get from their parents. Children also need disciple and moral lessons from their parents in order to be successful adults. Applying this idea to Mary Shelleys Frankenstein, Mary Shelley appears to be showing us the relationship between the parents and its child; most importantly the behaviour between Victor Frankenstein and his creature has an important factor in their own life. The author explores parental absence in it various forms. As she was a victim of parental absence herself, Shelleys novel provide a theme on the role of the parent in identity development and, more importantly the consequences associated with parental absence. One of the relationships that Mary Shelley emphasise the most throughout the novel is the bound between Victor and his creation. There are instances in which some parents neglect their children, which is also what Victor did that made his creation created havoc and violence around the village. In terms of their relationship with their mother, Caroline Beaufort Frankenstein and Justine Moritz are not related in any way but their character are represented as a mother and daughter relation. Also, the absent of the mother role throughout the novel is very critical because most of the families who had or raised without a mother end up having a dysfunctional family.

Compare a commercial film with an auteur film (from the 2000s) Essay

Compare a commercial film with an auteur film (from the 2000s) - Essay Example The events in the while movie spout from this origin as Bruce goes through intense pain and mastery of fear in order to survive the high rate of crime in Gotham City. The same ways, Leonard goes through pain and fear after the death of his wife and undertakes to seek revenge. He goes through tough times, disappointment as he feels the efforts by the police are unfruitful and becomes very frustrated. Just like Bruce, Leonard suffers when seeking revenge as he suffers memory loss and this impedes his struggle to avenge for his wife. Eventually, he gets redemption as he kills the man who killed his wife. This paper seeks to compare the commercial film with an auteur film by focusing on â€Å"Dark knight† and â€Å"memento† both of which are directed by Nolan. â€Å"The Dark Knight† is a commercial film that turned out to be a gigantic blockbuster. The movie was based on a compelling comic book. The movies is set in medias res and revolves around, economic, social and political issues. The setting of the movie is very naturalistic to mirror the society and make the audience identify with the characters. The movie is set in the basement of Gotham police station in an interrogation room. The police station is a reflection of the police dramas and real police stations as he police offices have a desk with lots of files, records and desks. On the other hand, the interrogation room is isolated, grimy and dingy and only contains to chairs, a single metallic table and a lamp. This contrast is sued to show the harsh reality of crime life and to educate the audience of the luxury of freedom. The use of lighting is also important in enhancing the setting of this film. At the beginning of the film, the in interrogation room is very dark and t he joker is shown in a rather dim light that tends to alter his image. On the other hand, the face of Commissioner Gordon is not seen clearly as

John Galliano for Dior Crisis Essay Example | Topics and Well Written Essays - 1500 words

John Galliano for Dior Crisis - Essay Example In ten years Maison Dior had become one of the most powerful design houses in the industry with Seventh Ave depending on Dior to lead them in a mutually beneficial relationship. In 1957 the company was grossing 17 Million dollars per year, which increased to 22 million by 1958. Yves Saint Laurant, Dior’s handpicked Head Assistant became the head of Dior, but soon left after only six collections when he was called to join the French Army. He had taken up the reigns of the Dior house when he was only twenty-one years old (Blaszczyk 93). Although the design vision of the company has had to change through the transitions of designers over the years, the company pioneered a concept that secured its position in the fashion industry. According to Blaszczyk â€Å"Maison Dior’s achievement in the history of the fashion industry lies in the creation of a format for producing profits while continuing to operate the maison as a viable business for licensing† (105). What the House of Dior did was to create the first example of the power of branding and the idea of licensing was the foundation of how the profits for branding were established. Therefore, one of the most important aspects of the nature of the business is in the perceptions that the public holds for the name of Dior. This is why the crisis that occurred with John Galliano had to be handled with care and surgical precision. The House of Dior Christian Dior is currently owned by LVMH Moet Hennessy Louis Vuitton, which is owned by Bernard Arnaul. Sidney Toledano, Dior Couture’s chief executive, and the board of directors were responsible for the decision to fire Galliano during the crisis (Saltmarsh). The demographics for Dior are wide and varied, depending on what branch of the company is being discussed. However, the core of the demographics are affluent with an upper class income, varying from those who buy from the runway and are represented by the elite to those with upper middle c lass incomes that can afford higher designer level prices. The House of Dior includes Miss Dior, which is geared towards the younger woman, J’dore, which is currently the perfume that is represented by Charlize Theron, and Diorskin Forever, their skincare line represented by Natalie Portman. Dior lines include accessories, jewelry, watches, baby wear, men’s wear, and of course, women’s wear (Dior). Dior represents glamour, wealth, and couture. The house has always strived to serve the elite of the world. Christian Dior, in defiance of a restriction on fabric during World War II, created pieces in his collection that uses as much as 20 yards of fabric (Blaszczyk 93). While this suggests a sense of social defiance during a time when people were needed to band together, it also represents a belief in the luxury of life and that to live in a restricted form is to limit the possibilities. Dior’s first releases also revolutionized the look of woman. He embraced the large breasts, small waist, and long silhouette with skirts that ended at mid-calf that now still have power in women’s wear creations. His company was run with smart business moves in mind, licensing the products in order to create lines that could extend the brand. Dior is a company to be admired for the products that they produce, the luxurious lifestyle that is the cornerstone